TikTok is introducing a fresh option that enables them to reduce the quantity of AI-made media appearing in their feeds. This move comes as the service announced that it now features in excess of 1 billion content made with AI.
Testing and Rollout
This change is undergoing trials over the coming weeks before a widespread release. This shift comes amid a surge in AI-generated material, driven by new video-generation tools.
The Broader AI Trend
It has been noted that approximately 10% of the fastest-growing content creators on a popular video site primarily display content made by AI. A considerable share of this material is deemed low-quality AI content, a phrase for poor-quality, factory-style content that is often nonsensical or bizarre.
Based on user feedback that many people enjoy content made with AI tools, including computer-generated images to science explainers, and we want to offer the community the power to see more or less of that, depending on their own choices,” said a platform representative.
Volume and Proportions
The platform disclosed that there are now 1.3bn videos on its service tagged as AI-generated. Overall, over 100 million pieces of content are submitted to the platform daily, making clips made by AI a relatively small percentage of its complete catalog.
How to Adjust Settings
Viewers will be able to decrease or raise the amount of AI content they watch by accessing the topic control option in the app and selecting AI-made media. Further subjects that are already be modified under the tool cover current affairs, clothing, aesthetics, and choreography.
AI Disclosure Rules
Its rules oblige creators to label lifelike artificially created content, and it bans harmful AI impersonations of public figures or emergencies. Any believable AI video that is unmarked can be taken down under its community policies.
In addition, the platform will now add an “AI-made” watermark to content produced via its own AI tools, or flagged by an industry-wide initiative for spotting AI-generated material. This step is intended to stop users from seeking to circumvent the tagging system.
Educational Initiatives
The company is furthermore launching a two million dollar awareness program for experts and organizations to produce informative material about responsible artificial intelligence. This initiative will assist charitable organizations specializing in educating programming and robotics.
Moderation Strategy
The platform has defended its safety measures, following debate over proposals to lay off hundreds of content moderators in the United Kingdom. The company is expected to reduce hundreds of positions in its trust and safety team in London, with trade unions and digital protection specialists raising concerns that staff are being displaced by automated systems.
A trust and safety lead stated that people-led review would continue to be important, but AI can safeguard staff by eliminating the most graphic content before it gets reviewed by staff. TikTok stated a 76% decrease in disturbing and violent content seen by safety staff over the last 12 months due to the use of its AI tools.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have people as involved in the system, but we further consider it’s very important to limit contact with harmful content as rapidly, which is the area in which a extensive automated help is proving valuable process content quickly.”